LinkedIn Advertising

LinkedIn is a business-oriented platform and brings opportunities for brands and individuals alike to promote themselves. LinkedIn drives awareness and it leads in the world's most viewed professional news feed. LinkedIn helps to promote your organization's updates to the targeted audiences on laptop, mobile, and tablet. The targeting options on LinkedIn are different compared to Facebook and Twitter and primarily revolve around professional criteria such as education, organization size, sector, job title, etc.

LinkedIn has the right ad formats to drive results to generate leads, building brand awareness, and generate website traffic.

LinkedIn offers three ways to control your advertising spend

Here you can control your investment spend on your business or website and you can start and stop your ads at any time.
Total budget: In the total budget, if you want your campaign to deliver as fast as possible for a specific budget, then only set a total budget
Daily budget: In Daily budget, if you want to set up your campaign that is always on, then only set a total budget
Setting bids: In Setting Bids, you can set the maximum amount you're willing to pay for clicks, impressions, or delivered InMails.

Here are three main types of promotions on LinkedIn you can run on LinkedIn:

Sponsored ads: Sponsored ads appear in the news feed of LinkedIn users on desktop and mobile devices and offer similar ad types similar to Facebook across the awareness, consideration, and conversion stages of the journey.
InMail: This feature is available to premium LinkedIn users, where they can send individual emails to users who are not in their network. Premium users can send 5 to 30 InMails per month depending on the plan, and each response restores one InMail credit in their account.
Sponsored InMail: Sponsored InMail combines the best of email marketing and LinkedIn’s targeting capabilities. Sponsored InMails land straight to inboxes of the active LinkedIn users. This feature is useful to drive conversions such as boosting content downloads and increasing conference attendance.

How Much Do LinkedIn Ads Cost?

The average CPC for LinkedIn’s sponsored ads revolves around $2-$5. Higher the click-through rate (CTR), cheaper the CPC

The average cost per send for Sponsored InMail is $0.75-$0.80

LinkedIn Advertising