Instagram Advertising
Instagram offers ads that are similar to Facebook, and you can manage ads for both platforms through the same interface – Facebook Ad Manager.
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| Instagram Advertising |
You can target people on Instagram based on their location, demographics, interests, and behavioral characteristics. Instagram also lets you create custom and lookalike audiences to find new users that share similar characteristics to your ideal buyer.
You can target users across their buyer journey through the following ad types on Instagram
- Awareness: Reach, frequency, brand awareness, and local awareness
- Consideration: Website clicks, video views, reach, and frequency
- Conversion: Website conversions, dynamic ads, mobile app installs, mobile app engagement
There are the five ad formats currently available on Instagram:
1. Stories ads: You can use images or videos to run ads on Instagram stories. Users are redirected to the landing page after swiping up on the ad.2. Photo ads: Like Facebook, Instagram photo ads help you drive specific actions such as engagement, link clicks, or conversions.
3. Video ads: You can run video ads that are up to 60 seconds long in the square or landscape format.
4. Carousel ads: These ads let brands feature multiple photos or videos in a single ad that users can swipe through.
5. Collection ads: Collection ads showcase a primary photo or image along with secondary images arranged in a grid. These ads are similar to the collection of ads on Facebook.
How Much Do Instagram Ads Cost?
A 2017 study by AdEspresso reported that the average CPC on Instagram across different industries was $0.94, and it saw a continual rise in the CPC as the year progressed.
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