Facebook Advertising

Facebook gives people the power to connect with friends and families, to find communities and to grow business. 
Facebook offers comprehensive advertising options for brands that enable them to run ads across awareness, consideration, and conversion stages of the buyer’s journey, with each stage offering multiple ad types to reach the goal. Advertisement on Facebook is very simple and you don't need to be an expert. You just Create and Run Campaign using the facebooks simple self-service tools and can track the performance

Facebook  Advertising

• Awareness: Brand awareness, reach
• Consideration: Traffic, engagement, app installs, video views, lead generation, and messages
• Conversions: Conversions, sales, and store traffic

Facebook Enables Different Ads Types Depending on Their Objectives

Facebook’s audience targeting allows you to target users based on criteria such as age, geography, income groups, interests, work/profession, and so on. Brands can diversify their audience base through custom and lookalike audiences.

Facebook currently supports the following ad formats:

Below are the different types of Ads format that Facebook currently supports

1. Video: Brands can promote video ads up to 240 minutes in length. However, top-performing video ads tend to be short.
2. Images/Photo: Brands can drive engagement through photo ads. 
3. Engagement Posts: These ads help you drive brand awareness, wherein your posts are boosted to garner more likes, comments, and shares.
4. Page likes: You can run image and video ads to increase likes to your page and build your online community.
5. Collection: Collection ads feature a primary image/video along with four images arranged in a grid below the primary media. After clicking on the ad, the user is taken to the product page. The post-click sequence is powered by Instant Experience, and therefore, the user can view the landing page without leaving Facebook or Instagram.
6. Carousel: Allows brands to feature up to 10 images or videos within a single ad, with each image/video consisting of a different link.
7. Slideshow: Using Facebook Ad Manager, brands can create a slideshow video from a bunch of photos. Facebook allows brands to add motion, text, and sound to these videos.
8. Instant Experience: Previously known as Canvas, Instant Experience ads are interactive, mobile-exclusive ads that can have 20 images or videos up to 2 minutes long.
9. Lead generation: Lead gen ads enable brands to collect information from users who are interested in their offerings. These ads are available on Facebook and Instagram and can host the image, video, and carousel formats.
10. Offers: Businesses can offer discounts to their customers using the image, video, collection, and carousel ads.
11. Event responses: Brands can drive awareness and boost RSVPs to their events posts using image and video ads. 

How Much Do Facebook Ads Cost?

According to 2018 data by AdEspresso, the average cost per click (CPC) is $0.94. The CPC will vary depending on the industry and competition. Here is the detailed breakdown of the CPC based on campaign objectives:

The Average CPC for Facebook Ads Was %0.94 In 2018

CONCLUSION:

In this article, I have provided the basics information about Facebook advertising, their different types of ads format, costs, etc.